work

Over the past four years, I have had the incredible opportunity to design and develop an entirely new visual identity for Ivinson Memorial Hospital. Using the hospital's existing logo, (while drawing inspiration from the existing mission and vision as well,) I worked to develop a fresh new color palette along with a design system that calls for a consistent use of fonts, high-quality photography, and a touch of modern.

Last fall, I began working with the Ivinson Memorial Hospital Foundation to develop the collateral and visual identity of the 2018 La Grande Fleur fundraiser. This event is a premier, black-tie fundraiser that helps raise money for the hospital. I was tasked with developing the signage, invitations, event programs and motion graphics for the event.

Last summer, a client I often work with asked me to develop a logo and some collateral for an upcoming music project he's working on. After a few drafts, we decided on a logo and it was time to develop some additional collateral and visual elements to bring the logo to life. This project was primarily focused on building digital graphics for his various social media pages, but I decided to take it a step further and develop a sweatshirt mock-up using the same graphic elements.

With Doctor's Day around the corner, I was tasked with creating the collateral for a short campaign promoting the day. In celebration, Ivinson Memorial Hospital is inviting Laramie-area providers to gather and socialize with other providers in the community.

A t-shirt I designed for Ivinson Memorial Hospital. This shirt was given out to any employee who helped out or volunteered their time during a hospital-sponsored event. The shirt's design highlights the mountainous terrain of Laramie, while expressing the Vision of Ivinson Memorial Hospital in bold. The back of the shirt is designed to emulate a sports jersey, with the number '17' serving as a reference to the year the hospital was first opened (1917.)

In one of my first projects for Ivinson Memorial Hospital, I was tasked with giving the patient menus a bit of an update. I took this as an opportunity to do a complete re-design. A lot of people think hospital food is bland, and I wanted the new menu to get people to see that the food we serve at our hospital isn't. (FYI It's actually made-to-order and tastes great!)

A set of posters I created to promote Game Night 2017 at the University of Wyoming.

For my senior-level marketing class, we were tasked with meeting with an actual client from the community to develop a marketing strategy for said client. This was a competitive project in which the class was split into groups, and each group was responsible for pitching their idea to client on the last day of class. The client in this case was the Wyoming Office of Tourism, who needed help with enhancing post-trip engagement. They wanted to get visitors to continue to interact with and promote the Wyoming brand, even after they have left the state.

There are a set of posters and marketing collateral I created to promote Alternative Spring Breaks for 2017. Alternative Spring Break trips are a series of trips that students can take during Spring Break. These trips give students the opportunity to help communities and travel to exciting places during spring break.

To promote the upcoming Homecoming Dance at the University of Wyoming, I was called upon to create the poster and marketing collateral. This design was intended to have a bokeh effect, to evoke a, "magical evening," theme to the event.

Comedian Sara Schaefer will be visiting the University of Wyoming at the end of September. This the poster I designed to promote this event, which will be held in the Gardens of the Wyoming Union.

A poster I created for 7220 Entertainment to promote the upcoming Ski and Snowboarding Film Fest.

A booklet I created for the University of Wyoming SLCE Office's First Year Institute. First Year Institute, or FYI for short, is a weekend retreat for incoming freshmen to learn and develop good leadership skills as they enter college.

This summer I had the amazing opportunity to do the branding and website for Gonzales Firewood based in Colorado. I developed graphics and a logo, and developed the website for their company as well. This was a pretty extensive project, but overall I had a ton of fun doing it.

A t-shirt I designed to be given away during Campus Pass, an event that invites perspective students to the University of Wyoming to see the campus, enjoy a football game, and get an overall feel for the University as a whole.

I had the pleasure of working on the marketing materials for the 2016 Union Fest in the Wyoming Union. This project included developing t-shirts, stickers, posters, banners and video animations.

A poster I designed to promote an event at the University of Wyoming. Students were invited to attend a special screening of the film Star Wars: The Force Awakens. Students who dressed up as their favorite Star Wars character were eligible to win awesome Star Wars themed prizes!

Visiting Artist Phil Hansen is coming to UW. This is the poster I created to promote the event.

T.J. Miller, the guy from the Shock Top ads and Yogi Bear 3D, is coming to Laramie! And I am the graphic designer and marketing intern on the project! I am very excited to be working on this project, and I can't wait to see T.J. perform live!

A poster I designed to promote an upcoming Trivia Night in the Wyoming Union. For this poster, I created the lettering for the main title myself using Sharpies and a Pilot Parallel pen.

I recently had the pleasure of working with Altitude Chophouse & Brewery to develop a shirt that promotes a very special microbrew collection they plan on releasing mid-December. The beers, as I am told, will be a limited release of seven, 750ml-bottled beers, each with their own unique flavor and cultural influence. The shirt is the classic pinup girl design, over a geometric badge/banner combo. The girl featured on the shirt has a tattoo of hops and wheat on her left arm, and it's clear she just loves to hang around the delicious Lucky Seven Beers.

A poster I created to promote International Night 2015.

Jim Gaffigan recently performed live at the University of Wyoming, thanks to the efforts of the Campus Activities Center's Concerts and Convocations group. As a fan of Gaffigan's comedy, I was pleased to be assigned to this project, and to design for a comedian I have long admired. The design, which I have dubbed, "pizza paisley," is based on some of the work that Gaffigan has done in his previous comedy albums and stand-up performances. Gaffigan's commentary on Hot Pockets, McDonald's, and food in general, were the main inspiration for this design. In addition to posters and banners, I was also tasked with developing t-shirts, giant window clings for around campus, backstage passes, and digital imagery for social media. This, overall, has been one of my favorite projects to work on since I have started working for the Wyoming Union.

The Destresser is an event held at the end of each semester by Campus Activities Center. The idea is to give students a safe, fun way to, "de-stress," without resorting to the use of alcohol. Students are able to create stuffed animals, play games and socialize with other students at the event. I was tasked with creating all of the marketing materials for the event, including posters, digital signage and imagery for social media.

An ad campaign I designed to get UW students to volunteer to become Facilitators for the Good Mule Conference.

A poster I created for the SLCE office to promote an alternative breaks camping trip.

These are the designs I created for the Trampled By Turtles show that actually happened last week here in Laramie. This was a huge project that I started in December, and included t-shirts, security badges, beer coasters, banners and even a sticker! I ended up getting free tickets to show, and was absolutely blown away by both Trampled and Elephant Revival. Their musicianship is awe-inspiring, and seeing a packed theatre that I helped to fill with my marketing materials was truly a proud moment for me.

In the spring of 2015, I was approached to do a freelance project for the University of Wyoming's MLKDOD planning committee. The project? To develop a new logo for group, develop the brand image and design all of the marketing materials to be used to promote the week-long social justice event. No big deal. The MLKDOD committee, (which, by the way, MLKDOD stands for Martin Luther King, Jr. Days of Dialogue,) organizes a week-long series of events, hosted in the Wyoming Union, dedicated to educating, inspiring and encouraging dialogue among students regarding social justice issues. These issues can include, but are not limited to, gender equality, LGBTQ rights, income inequality and racial inequality. During the week, students are encouraged to attend the seminars, coffee-chats and keynote presentations, with the goal, ultimately, being to get students talking about social justice.

This is a project I finished at the end of 2014. I was tasked with creating all of the marketing materials for the Wyoming Union’s 2014 Holiday Market, which is an annual event in the Union that invites small business owners from around the region to come and sell their specialty goods to students before they return home for winter break. This project required me create newspaper advertisements, posters, special ‘Holiday Bucks’ to given out as prizes, and signage for around the building. Every year, thousands of people from the Laramie community visit the Holiday Market to shop for goods they wouldn’t normally have access to. Since the Holiday Market is housed in the student Union, the goal this year was to generate student interest in the event, and, overall, get more students to come and shop. To do so, we came up with several marketing promotions the week leading up to the event, including a craft table, a free gift wrapping station and a hot chocolate/candy cane station. These promotions, coupled with our advertising efforts, made up the marketing campaign that resulted in an unprecedented growth in student interest and attendance: compared to just last year, student attendance increased an estimated 40-50%, with about 35% of all attendees being students.

A poster I created (unofficially) to promote the (at the time) season premiere of Better Call Saul.

One of my favorite shows is House of Cards, so naturally I decided to reimagine what a set of promotional posters might look like if I was a graphic designer for Netflix. I completed this project about 2 years ago, when the show was still just in its first season.

My roommate's dad offers an essential service to the people of Northern Colorado - fresh, heat-producing firewood! As one of the premier firewood providers in Colorado, this was one of the first big clients I had ever worked with, I am pretty happy with the result. I designed the logo and layout for the card, and made sure to take lots of photos when they arrived!