IN a nutshell
Who I am
I'm Jacob Chavez, a full-time marketing manager and designer. I bring years of in-house marketing experience, where strategy, growth and building great culture guide our team daily.
Outside of work, I enjoy baking, reading (and listening to) books and playing The Legend of Zelda. When it's nice out, you'll find me running outside, taking photos of friends or, ideally, relaxing on a beach.
Design process
How I work
My approach balances curiosity, iteration and thoughtful execution.
1. Ask Questions
→ Clarify the direction
I start by asking the right questions to understand the problem, the audience, and the goals before sketching a single idea.
2. Tinker & Explore
→ Engage in creative play.
I explore concepts, experiment visually, and push ideas to see what’s possible.
3. Build to 85
→ Draft the vision.
I create a strong initial version that communicates the direction clearly, while leaving space for feedback and alternative perspectives.
4. Test & Perfect
→ Refine and finalize.
I iterate based on feedback, polish details, and prepare the work to be production-ready.