IN a nutshell
Who I am
I'm Jacob Chavez, a full-time marketing manager and designer. I bring years of in-house marketing experience, where strategy, growth and building great culture guide our team daily.
Outside of work, I enjoy baking, reading books to my pet bird and playing The Legend of Zelda. When it's nice out, you'll find me running outside, taking photos of friends or, ideally, relaxing on a beach.
Design process
How I work
My approach balances curiosity, iteration and thoughtful execution.
1. Ask Questions
→ Clarify the direction
I start by asking the right questions to understand the problem, the audience, and the goals before sketching a single idea.
2. Tinker & Explore
→ Engage in creative play.
I explore concepts, experiment visually, and push ideas to see what’s possible.
3. Build to 85
→ Draft the vision.
I create a strong initial version that communicates the direction clearly, while leaving space for feedback and alternative perspectives.
4. Test & Perfect
→ Refine and finalize.
I iterate based on feedback, polish details, and prepare the work to be production-ready.