IN a nutshell
Who I am
I'm Jacob Chavez, a marketing manager and designer obsessed with branding. I bring nine years of in-house marketing experience, where strategy, growth and building culture guide our team each day.
Outside of work, I'm a nerd with a pet bird who loves gnocchi and Legend of Zelda. Lately I've discovered a love for reading, but I'll never stop watching reality TV or Tarantino flicks.
Design process
How I work
My approach balances curiosity, iteration and thoughtful execution.
1. Ask questions
→ Clarify the direction
I start by asking the right questions to understand the problem, the audience, and the goals before sketching a single idea.
2. Tinker & Explore
→ Engage in creative play.
I explore concepts, experiment visually, and push ideas to see what’s possible.
3. Build to 85
→ Draft the vision.
I create a strong initial version that communicates the direction clearly, while leaving space for feedback and alternative perspectives.
4. Test & Perfect
→ Refine and finalize.
I iterate based on feedback, polish details, and prepare the work to be production-ready.