Holiday Market

This is a project I finished at the end of 2014. I was tasked with creating all of the marketing materials for the Wyoming Union’s 2014 Holiday Market, which is an annual event in the Union that invites small business owners from around the region to come and sell their specialty goods to students before they return home for winter break. This project required me create newspaper advertisements, posters, special ‘Holiday Bucks’ to given out as prizes, and signage for around the building. Every year, thousands of people from the Laramie community visit the Holiday Market to shop for goods they wouldn’t normally have access to. Since the Holiday Market is housed in the student Union, the goal this year was to generate student interest in the event, and, overall, get more students to come and shop. To do so, we came up with several marketing promotions the week leading up to the event, including a craft table, a free gift wrapping station and a hot chocolate/candy cane station. These promotions, coupled with our advertising efforts, made up the marketing campaign that resulted in an unprecedented growth in student interest and attendance: compared to just last year, student attendance increased an estimated 40-50%, with about 35% of all attendees being students.